Analiza poslovne strategije kompanije BP u razdoblju od 2013./2015. godine

master's thesis

• Title: Analiza poslovne strategije kompanije BP u razdoblju od 2013./2015. godine : diplomski rad
• Title (english): BP business strategy analysis from 2013 to 2015 : master's thesis
• Author: Dino Seferović
• Mentor: Igor Dekanić (mentor)
• Committee member: Igor Dekanić
• Committee member: Daria Karasalihović Sedlar
• Committee member: Tomislav Kurevija
• Granter: University of Zagreb; Faculty of Mining, Geology and Petroleum Engineering; (Department of Petroleum and Gas Engineering and energy); Zagreb
• Defense date and country: 2016-01-22, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Mining, Petroleum and Geology Engineering; Petroleum Mining

Abstract

Cilj diplomskog rada bio je analizirati poslovnu strategiju kompanije BP u razdoblju od 2013. do 2015. godine. U prvom dijelu rada prikazana je vlasnička struktura te glavne i sporedne djelatnosti tvrtke i njezina povijest zaključno s izljevom nafte u Meksičkom zaljevu. Zatim su opisane misija, strategija i vizija kompanije te njihove adaptacije kroz određena razdoblja. Prikazan je utjecaj niskih cijena nafte na vođenje poslovanja tvrtke. Na samome kraju rada ukratko je opisana budućnost kretanja tržišta energijom.

Abstract (english)

Abstract: This master's thesis analyses BP's business strategy between 2013 and 2015. Firstly, an outline of the company's ownership structure is presented, as well as its primary and secondary fields of activity. The company's history is also covered, ending with the 2010 Gulf of Mexico oil spill. Secondly, the company's mission, strategy, and vision are described, along with their respective variations throughout certain periods. The influence of low oil prices on the company's management policy is thus displayed. Finally, possible future movements in the energy market are briefly discussed.

• Keywords: kompanija BP; poslovna strategija; fosilna goriva; obnovljivi izvori; Meksički zaljev
• Keywords (english): BP company; business strategy; fosil fuels; renewable energy; Gulf of Mexico
• Language: croatian
• URN:NBN: urn:nbn:hr:169:195372
• Study programme: Title: Petroleum engineering; specializations in: Petroleum engineering, Energy production and supply, Environmental protection in petroleum engineering; Course: Petroleum engineering; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka naftnog rudarstva (magistar/magistra inženjer/inženjerka naftnog rudarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2016-02-29 10:11:36